What is a Brand or Brand Identity?

Simply , Brand is the difference between a pair of running shoes and a pair of Nikes. Which means, a brand is what people feel about you your product the service you provide or your organization.

It’s part rational but mostly emotional people will forgive a strong brand if it makes a mistake remember new coke likewise people won’t forgive a weak brand if it makes a mistake remember Gateway computers we thought so.

So what is the secret of a strong brands?

The answer is surprisingly simple.  FOCUS!

Great brands stand for something not a lot of things.
For decades Swedish car maker Volvo defined their brand with a single word safety well it seemed to work forthem sometimes you have to think beyond the category to know what you stand for.

Harley Davidson makes motorcycles want to guess what they stand for freedom not a more powerful engine not a more reliable bike or a smoother ride freedom brands are experiencing take Starbucks they differentiate themselves in many ways and offer a consistent brand experience.

In every Starbucks you visit they even have their own language Starbucks has created a unique community of coffee lovers that speak Starbucks ease and are true brand ambassadors it doesn’t get any better than that Starbucks had realized they weren’t in the business of serving coffee they were in the business of serving people so can you put a monetary value on a brand the people at Interbrand research can remember the fine folks at coca-cola.
  • We mentioned earlier care to guess what they are worth that’s right according to inter brand about 61% of the value of the coca-cola corporation is brand.That is a lot of cash!
  • So this is worth protecting and nurturing

Key points to help maintain or even, grow your brand ....

1.​Be different
The world is filled with parity products and services make yours stand out to.
2.Be vigilant
Don’t allow your brand to do things that shouldn’t be the Gateway computers of your category.
3.Be relevant
Marketplace changes constantly make sure you to keeps up .

Who really owns a it?

The  manager?The VP marketing?

They are owned by the people 

It used to be a company would tell people about their brand it was pretty much a one-way thing.Now it is much more of a conversation. But don’t worry this instant feedback can be very useful. It gives you a glimpse into what’s in the hearts and minds of your customers and allows you to take action when you need. To it can also help you stay focused and that’s a good thing.

Summary

So let’s recap

brand is much more than your logo or the color of your truck fleet .

It’s something intangible it’s what people think of you but mostly on an emotional level. They  are focused .They stand for

something. Great brands are not just seen and heard they’re experienced and in a way that is uniquely theirs .It can have tremendous value and

should be treated that way keep your name healthy by being different vigilant and relevant and finally never forget that people your customers own your company listen to them respect them most of all earn their trust.

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