– Logos, logos, logos.So many of them out there.Did you know though that you can categories them down into groups? There are different ways to describe certain designs of logos and we’re going to talk about them today or I’m going to explain to you the different types of categories.
The first category that you’ll have with a logo is the basic symbol or icon, iconic-type logo. This type of logo represents a brand in a simple, but bold and confident manner. In most cases, the image is abstract or stylized. You’ll generally find these types of logos for large, large brands. Brands which serve the whole the world.
The reason behind that is that if you serve the whole world, you’re going to be serving populations, you have different languages,different traditions and you need your brand identity to be recognizable quite easily, without having to understand words.
So, having a symbol or an icon is ideal for those types of businesses.
Examples of those businesses would be Apple,Shell, Shell Oil, or the Nike swoosh.Those are all symbols and they work really well.
Next we’ve got the wordmark.
Now, the wordmark is basically what it says, the logo is made up of a word. In these cases, what you will find is that the brand will create their logo, but they’ll create their logo using a unique font, they will have a design or write the name of the business, but they will do it in a font that isn’t available anywhere else.
That keeps uniqueness with that design.They won’t just jump in to Microsoft Word and use Arial or Comic Sans. Examples of wordmark logos would be Coca Cola, Facebook and eBay, they are all wordmark logos.
Next up, we’ve got a lettermark.
Similar to the wordmark,but a lot shorter. Lettermarks will generally use the initials of a company.There could be a few reasons for that.It could be that the company’s name is really long and it’s just not going to fit well as a logo.It may be that the company’s name is quite hard to pronounce.
So, as we said about the symbol, it may be that the company has a long, is a German company, has a long name and it’s quite hard to pronounce for people from other countries.
So what you do is you take the initials and you shorten them down and you make a logo from that.
Examples of lettermark logos would be Hewlett-Packard, HP,His Master’s Voice, HMV,and IBM.
The next logo category is the combination mark. Now, a combination mark utilities a wordmark and a symbol in one. So you kind of have the best of both worlds there. You’ve got adaptability, you could use the symbol on its own or you could use the watermark on its own.
There is a danger, though.You would only really do that if you have a well-established brand and you’ve spent a fair bit marketing your logo so that everyone knows what it is, that it’s instantly recognizable.
Only then would you be able to really take these two separate elements and use them in their own situation, ’cause you’d have the confidence that people would know what it is.But it gives you adaptability for different marketing situations,print, digital, screen, all that sort of thing.
Examples of a combination mark logo would be Pizza Hut, Adidas and Burger King, three good examples there.
And the last category of logo is the emblem.
Now the emblem is quite similar to the combination mark.You’ll have the company name and you’ll have a design.
Not quite a symbol, though.The reason it’s an emblems that the company’s name is fully encapsulated within the design.
Think of it more like a shield or a crest with the company name inside of it.
Examples of that would be Harley Davidson with the name fully in the middle bit with the shield,BMW,and Starbucks.Three examples there of emblem logos.